# What is SEO Sales Funnel
Sales funnel that is Optimized for Search Engines. Meaning when someone searches on search engines, your sales funnel can be found.
What you will learn in this article ?
- 1. What is Sales Funnel ?
- 2. Stages Of Sales Funnel ?
1. What is Sales Funnel ?
The sales funnel is also called the 'purchase funnel'. It's a way of getting traffic to your website via SEO and then funneling it to your sales pages. It's an automated process where your visitors become your clients.
When you attract visitors by your content and SEO to buy your product or services, Then it may be called SEO sales funnel.
2. Stages Of Sales Funnel ?
There can be different variants of the sales funnel. We will discuss some common and most important stages.
- 1. Awareness
- 2. Interest
- 3. Consideration
- 4. Conversion
1. Awareness
Awareness is the first stage of the sales funnel. In this stage, people get to know about your product or services that have certain problems or requirements.
People get to know about your product or services from different channels. These can be:
- a. Google Search
- b. Blog post on your site.
- c. Your articles on medium.
- d. When they see ads on Facebook or other social networking sites.
- e. They watch one of your youtube videos.
- f. When someone talks about your product to other people.
You should aware your audience about your product or services and relate your product or services to their problems.
At this stage your audience is not looking to buy your product or services; Instead, they want to learn more about your product or services.
Don't focus on your services or product here, but instead provide a broader introduction to your company.
2. Interest
From the awareness stage, they enter the interest stage of the sales funnel.
Once people have learned about your product or services, they are likely to take an interest in them.
At this stage, you have to focus on the following types of content:
- 1. Blog Post
- 2. Email Compaigns
- 3. Free trials
- 4. Discounts
Let people know that your product or services can help them to solve their problems. So they gain interest in it.
They will think about the problem and conduct competitive research to make sure your offering is the best solution. You need to create content that differentiates your product or services from the rest.
You can list FAQs on your site's page.
3. Consideration
At this stage, your potential buyers consider your product or services can be an option to solve their problems. But they are not 100% sure if your solution is right for them.
You need to show them all ways that your product or services can be beneficial for them. You also need to show how your product or services are better than others.
Some different ways that you can apply at this stage:
- 1. Consultations
- 2. Product comparisons
- 3. Discount codes
- 3. Live demos
- 4. Tutorial webinars
4. Conversion
This is the final stage of the sales funnel at which buyers make decisions based on their research.
If they feel that your product or services are good for them, they will add a product to their cart and check out.
Thanks for reading.
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